Weekly drops and subscriptions, a farm stand that checks people out on its own, and anytime orders for the cakes and catering that don't fit a drop. Your storefront, customers, messages, and numbers live in the same app.
Some makers sell the same loaves every Saturday. Some keep a cooler of eggs at the end of the drive. Some only take orders for cakes. Plenty do a bit of each. emmer doesn't make you pick — turn on the pieces you use and leave the rest off.
Set a menu, an order window and a pickup day. When a regular checks out, emmer offers them a subscription for you — so the drop stops losing the people who meant to come back.
An egg cooler or a bread box at the end of the drive. Buyers scan a QR sign, tap what they took, and pay on their phone. Tap Restock, and the people who asked get a text.
No schedule, no drops. Buyers request what they want from a menu you choose, and nothing's an order until you say yes. A full way to sell on its own.
Or do all of it. Sourdough goes in Saturday's drop. Eggs sit in the cooler out front all week. Three dozen bagels for an office party come in as an anytime order. One app, one customer list.
Most makers run on Instagram DMs, a Google Form, Venmo, a cash box at the end of the drive, and a list in their notes app. emmer is the storefront, the order book, the customer list, and the texts — in one place.
No website to build, no developer, no plugins. Add your logo, your products and your pickup details, and you have a storefront with its own link — ready for your Instagram bio, a text, or a flyer on the door.
Loads fast on any phone. Buyers check out without an account or an app.
Order windows, pickup windows and capacity caps, so a good week never turns into eighty orders at 3am.
Standing weekly orders, offered at checkout for you. Buyers skip a week for free and never have to re-order.
A QR sign on your cooler or bread box. Buyers tap what they took and pay on their phone. You see what's left from the kitchen.
Cakes, catering, big orders. Buyers request; you approve, adjust or decline. No card until you've said yes.
Everyone who buys, from a drop, a stand or a request, lands on one customer list. Pickup texts, receipts and restock texts go out on their own.
What sold, what's left on the stand, what's already coming in, when you'll be paid, and which buyers keep coming back.
Set up your storefront in minutes. Run drops, take anytime orders, or both — and emmer turns the buyers who keep showing up into subscribers, automatically, right at checkout.
Add what you make, how many you can make, and when buyers can pick up. Photos help but aren't required. In a few minutes you have a storefront with its own URL to share on Instagram, in a text, on a flyer taped to your door.
Loads fast no matter how old your customer's phone is.
1 / 3 Set the days you make. Pick an order window and a pickup window. Cap quantity so you don't end up with eighty orders to fill at 3am. Only take anytime orders? Skip drops entirely — choose what buyers can order and you're open.
Every purchase quietly invites buyers to make it a standing order — never a hard sell.
Once orders close, the Kitchen tab gives you a prep list: how much of each thing to bake for pickup day. Then the packing list walks you through every order, one at a time — who it's for, what goes in the bag, whether they're a subscriber. Mark it packed and on to the next.
Buyers get their pickup details on their own, from the pickup time you set when you made the drop. Nothing to send.
26 Country sourdough 30 Cranberry scones Look at who actually buys from you. The same names, over and over. They already know they want it — but every week, the drop asks them to decide again: catch the post, remember before Thursday, order before it sells out.
Some weeks they don't. Not because they lost interest — because ordering took an action and the action didn't happen. A subscription lets them decide once. The drop still feels like a drop; it just stops losing the people who meant to be there. Same regulars, same orders, every week.
Predictable for you. Flexible for them. Capped so the math always works. The three things drops alone can't promise — built in.
Subscribers reserve their bag for every drop. They don't reorder. You don't chase them. The order's already in by Friday night.
Going camping? Out of town? They tap skip and pay nothing. The subscription keeps going. No-commitment makes commitment easier.
Set a max per drop. Subscribers get their spots before public orders open. You never oversell. You never scramble at 3am to cover a promise you didn't mean to make.
An egg cooler at the end of the driveway. A bread box out front on Friday mornings. Tape up a QR sign, and buyers scan it, tap what they picked up, and pay on their phone. No cash box to empty, and no wondering if they actually sent the Venmo.
Card, Apple Pay or Google Pay
Every sale at the stand is counted as it happens. Open the app and see what sold, what's left of each item, and today's sales, from the kitchen.
Print a QR sign from the app, in your colors or black and white. The code never changes, and it always shows what's actually out right now.
Tap Restock and last time's counts are already filled in. Change the one number that's different today. Put it out now, or schedule it for Friday at 8am.
Buyers can ask for a text when the stand restocks. When you put things out, they get one, automatically: only about that stand, never more than one a day, and only between 8am and 8pm.
The price on the sign is the price they pay.
See how farm stands work →A birthday cake. A wedding cake. Three dozen bagels for an office party. Buyers request it right from your storefront, and you answer in one tap — alongside your drops, or with no drops at all.
Hollander Pantry confirmed your order — birthday cake + bagel box, pickup Fri 4pm. $130. Pay here:
emmer.app/o/7HD3 →
Buyers pick from a request menu you choose — your items, your prices, the same flavors and sizes as checkout — then suggest a pickup time and add a note. Nothing to retype from a DM.
Approve it in one tap. Change the quantity, price or pickup time first. Or decline with a reason, and emmer texts it to them in your words.
They pay from a link once you've confirmed, so there's nothing to refund when you can't take it. The note follows the order to their receipt and your packing list.
The buyer who paid for one birthday cake joins your followers, so they hear about Saturday's bread. If they start coming every week, emmer makes the same subscription offer it makes every other regular.
Took the order over the phone instead? Build it yourself — items, price, pickup — and emmer texts them a link to pay.
No subscription, no setup fee, nothing to cancel. Card processing comes out of your payout at the standard online rate, and your customer pays a small emmer fee. That's the whole bill.
Card processing is the only cost that comes out of your payout.
The price on your sign is the price they pay. emmer takes 5% of each stand sale from your payout instead. No flat fee, no monthly fee. Stand pricing
Card processing is the standard online rate. Fees are never charged on tax or tips.
A handful of founding makers run their whole business on emmer. We watch their Saturdays so we know what to build next.
I was running orders out of Instagram DMs and a Google Form. Saturday I'd be in the kitchen with my phone in flour, trying to figure out who paid and who didn't. Six weeks in on emmer and 18 of my regulars are subscribed. I wake up Friday already knowing what I'm baking.
Pickup days used to take all day. Now I print one sheet from the app, pack by slot, and I'm done by noon.
My first three subscribers signed up the same week we switched. I didn't have to ask any of them — emmer made the offer at checkout.
Subscribers cover the booth fee before the market opens. The rest of the day is pure upside.
New makers joining each week. We'll keep adding them here.
Become a founding maker →The ones we get most.
Yes — and we recommend it. Export your customer list as a CSV from wherever you are now and we'll import it for you, names, emails, phone numbers, and order history. Your existing buyers get a one-time announcement that you've moved to emmer, with a link to your new storefront. We don't spam them and they're never shared with anyone.
The actual switching part — pointing buyers at the new storefront URL — takes one Instagram post. You can launch your first drop the same day.
No. Your emmer storefront is your website, and it takes minutes to set up. It comes with its own link (your-brand.emmer.app) and loads fast on every phone.
No. Subscriptions are an option at checkout, never a requirement. Most of your buyers will still order one drop at a time — that's exactly how drops are supposed to work. The subscription path is there for the regulars who want to lock in a standing order.
No. Drops, subscriptions, farm stands, and anytime orders are separate pieces — use the ones that fit how you sell. Some makers only run a weekly drop. Some only keep a stand at the end of the drive. Some only take anytime orders, for cakes and catering. Plenty mix them, all from the same app.
Yes. Print a QR sign from the app and put it on your cooler, table or bread box. Buyers scan it, see what's out right now, tap what they picked up, and pay on their phone. Nothing to download.
When you put things out, tap Restock (or set a schedule) and the people who asked get a text. You see what's left and what sold without walking down the driveway.
Yes. Choose which items can be requested, and buyers can ask for them right from your storefront — pick items and options, suggest a pickup time, add a note. Nothing is charged when they send it.
You approve it in one tap, change it first, or decline with a reason we text to them. Once you approve, they get a link to pay, and the order joins the same pickup list as everything else. Took the order over the phone? Build it yourself and emmer texts them the link.
Cancel the week's drop with one tap. Subscribers are notified automatically — no charge runs for that week, their next bag rolls to the following Saturday. No emails to write, no money to refund.
Two business days after pickup. Money lands in the bank account you connected at signup. You can see exactly what's coming and when from your dashboard.
Subscribers are charged the night before each drop, so subscription income hits your account the Monday after.
No monthly fee. No setup fee. On drops, subscriptions and anytime orders, your buyer pays a 4% + 50¢ fee at checkout. At a farm stand, the price on the sign is the price they pay, and emmer takes 5% of each stand sale from your payout instead. Card processing (2.9% + 30¢) comes out of your payout either way. Nothing else.
Set up your storefront in minutes. Run a drop, put out a farm stand, open up anytime orders, or all three. Wake up knowing what's already sold.
